The effect of customer relationship management practices on airline customer loyalty

Salah, Marwa and Abou-Shouk, Mohamed A. (2019): The effect of customer relationship management practices on airline customer loyalty. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 5, No. 2 (30 November 2019): pp. 11-19.

Abstract

Customer satisfaction and loyalty are important concerns for travel providers and have a significant role in maximizing their sales. Therefore, adopting the activities of customer relationship management could help them building strong relationships with customers. This study explores the opinions of EgyptAir passengers on customer relationship management activities adopted by the company and how this affects their satisfaction and loyalty. A questionnaire was used for data collection and structural equation modelling was employed for rigorous findings. Findings revealed a positive significant effect of shared values, bonding, commitment, trust, tangibility, and handling customer conflicts on passenger satisfaction and loyalty.

• Item Type: MPRA Paper
• Language: English
• Keywords: CRM, airlines, satisfaction, loyalty, EgyptAir, Egypt
• Subjects: L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L14 - Transactional Relationships ; Contracts and Reputation ; Networks; L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism; L - Industrial Organization > L9 - Industry Studies: Transportation and Utilities > L93 - Air Transportation; N - Economic History > N3 - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy > N37 - Africa ; Oceania

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