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Aithal, Sreeramana (2016): The concept of Ideal Strategy and its realization using White Ocean Mixed Strategy. Published in: International Journal of Management Sciences and Business Research (IJMSBR) , Vol. 5, No. 4 (April 2016): pp. 171-179.

Aithal, Sreeramana and Acharya, Radhakrishna (2016): Strategic Management Models & Indian Epics. Published in: Strategic Management Models & Indian Epics , Vol. 5, No. 4 (April 2016): pp. 180-188.

Aithal, Sreeramana and Aithal, Shubhrajyotsna (2016): Business Strategy for Nanotechnology based Products and Services. Published in: International Journal of Management Sciences and Business Research (IJMSBR) , Vol. 5, No. 4 (April 2016): pp. 139-149.

Aithal, Sreeramana and Jeevan, Preethi (2016): How Service Industries can Transform themselves into Green Business Industries. Published in: International Journal of Management Sciences and Business Research (IJMSBR) , Vol. 5, No. 4 (April 2016): pp. 150-158.

Aithal, Sreeramana and V.T., Shailashree and Kumar, Suresh (2016): Application of ABCD Analysis Framework on Private University System in India. Published in: International Journal of Management Sciences and Business Research (IJMSBR) , Vol. 5, No. 4 (April 2016): pp. 159-170.