Azam, Rehan and Muhammad, Danish and Syed Akbar, Suleman (2012): Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan.
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The purpose of this study was to substantiate the consumption styles of adolescents as customer. The study was executed in Karachi, Pakistan by applying consumption style inventory scale. The data covered of 1,048 respondents who are young and educated mostly students, which belong to the different universities in Karachi. The data was collected through structured and self administered questionnaire. To test objective Independent sample t test was used. The results show that young females are more shopping influenced, fashion conscious, recreational, and confused over-choice as compare to males whereas males are more reliance on media, perfectionist, brand conscious, and impulsive as compare to females for their consumption style toward shopping behavior. This research provides understanding about adolescents’ decision making style of consumers in Karachi which would enable organizations to make more appropriate strategies to cater youth consumers market.
|Item Type:||MPRA Paper|
|Original Title:||Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan|
|English Title:||Consumption style among young adults toward their shopping behavior :an empirical study in Pakistan|
|Keywords:||Consumption style; gender; independent sample t-test; young adults; shopping behavior|
|Subjects:||P - Economic Systems > P3 - Socialist Institutions and Their Transitions > P36 - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising
D - Microeconomics > D1 - Household Behavior and Family Economics > D11 - Consumer Economics: Theory
L - Industrial Organization > L6 - Industry Studies: Manufacturing > L67 - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather
D - Microeconomics > D1 - Household Behavior and Family Economics
L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance
I - Health, Education, and Welfare > I2 - Education and Research Insititutions
D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis
C - Mathematical and Quantitative Methods > C4 - Econometric and Statistical Methods: Special Topics > C44 - Operations Research; Statistical Decision Theory
J - Labor and Demographic Economics > J1 - Demographic Economics
I - Health, Education, and Welfare > I2 - Education and Research Insititutions > I23 - Higher Education Research Institutions
D - Microeconomics > D0 - General > D01 - Microeconomic Behavior: Underlying Principles
|Depositing User:||Rehan Azam|
|Date Deposited:||04. Nov 2012 15:01|
|Last Modified:||13. Feb 2013 03:55|
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