Munich Personal RePEc Archive

National culture and multinational performance

Halkos, George and Tzeremes, Nickolaos (2008): National culture and multinational performance.


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The question of why some multinational corporations perform better than others is in the centre of the analysis of many international business disciplines and the subject of a never-ending debate. In that respect this paper provides empirical evidence by combining strategic management theories and performance measurement techniques. Specifically, it illustrates a way of strategic performance measurement by emphasising the impact of home country’s national culture on MNCs’ performance. Our empirical evidences suggest that home country’s national culture has a direct impact on MNCs’ performance. Additionally, the results clearly indicate that MNCs with higher performance have clear and distinct characteristics.

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