Public marketing in supporting the tourist destinations

Grigorescu, Adriana and Balalia, Alina Elena (2009): Public marketing in supporting the tourist destinations. Published in: HOTEL LINK, Journal for the Theory and Practice of Hotel Industry , Vol. volume, No. no.13-14, 2009/2010 (2010): pp. 376-382.

Abstract

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain informed on existing and available accommodation, accommodation rates, recreation and entertainment means, booking and payment methods. This paper aims to discuss about a suitable public marketing in the way of supporting the tourist destinations.

• Item Type: MPRA Paper
• Language: English
• Keywords: tourism, tourist destinations, marketing, public marketing, tourism marketing, sustainable development, national policies
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; H - Public Economics > H5 - National Government Expenditures and Related Policies > H50 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General

References

Brooks R., Wisconsin Governor’s Conference on Tourism. March 14-16th, Green Bay, Wisconsin. Presentation based on book, The 25 Immutable Rules of Successful Tourism, written by Roger Brooks and Dr. Maury Forman

Lumsdon L., Tourism Marketing, Thomson, Australia, 1997

Middleton, V., Clarke, J. and all, Marketing in travel and tourism, Butterworth-Heinemann, Oxford, 2001

Romanian Government, The National Plan for Development 2007-2013, Bucharest, 2005

Ministry of Tourism, The program of marketing and promotion of romanian tourism, 2009

Ministry of Tourism, The program of product development in romanian tourism, 2009

Amos News, Destinaţiile turistice româneşti vor fi promovate prin "Programul anual de marketing şi promovare turistică", http://2008.informatia.ro/Destinatiile_turistice_romanesti_vor_fi_promovate_prin_Programul_anual_de_marketing_si_promovare_turistica_-237130, 2008