Public and private affairs marketing in rural tourism development

Grigorescu, Adriana (2006): Public and private affairs marketing in rural tourism development. Published in: Fintrade & Tours d.o.o. Rijeka, Croaţia, No. ISBN 953-6198-89-4 (May 2006): pp. 381-388.

Abstract

In Romania, the agro and rural tourism started as potential sources of living and become an alternative for the classic tourism. As we rise up on the presented papers in 2003, even if there is a significant development of the rural tourism, it is not very attractive to the Romanian people. The study made on County Dambovita area, shows that an important reason of the poor attractiveness of agro-tourism in mountains rural area is the les proper marketing of the services. Based on these conclusion and taking advantages on the public administration area, it was started a program of public and private marketing of rural tourism. The main stages of the programme were: 1) the evaluation of specific indicators of rural tourism like staying overnights, net using capacity in function and quality of provided services; 2) provide information and advertise the area facilities and natural environment using the public administration infrastructure; 3) make the link between the owners of tourism capacities and public servants by a briefly marketing training; 4) re-evaluation the indicators mention above. The results of the programme implementation prove that the public and private marketing, used in partnership by local authorities and of rural tourism services providers, could be a tool of better development. Never the les, the win-win situation rise up from the benefit of general economic development of the area obtained due to a larger flux of domestic and foreign tourists.

• Item Type: MPRA Paper
• Language: English
• Keywords: tourism, development, public, private affairs, marketing
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L26 - Entrepreneurship; J - Labor and Demographic Economics > J4 - Particular Labor Markets > J48 - Public Policy; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M20 - General

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