Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Soproni, Luminita (2006): Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region. Published in: Mircea Brie, Gabor Kozma, Eurolimes, Oradea University Press , Vol. 2, No. Autumn 2006 (From Smaller to Greater Europe: Border Identitary Testimonies) (2006): pp. 54-63.

Abstract

Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this regional identity.

• Item Type: MPRA Paper
• Language: English
• Keywords: identity, brand, region, investment opportunities
• Subjects: H - Public Economics > H7 - State and Local Government ; Intergovernmental Relations; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General > M00 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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