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Risk and Scope of Debit Check Card in Competitive Market of Pakistan

Ali Zaidi, Syed Najaf and Ali, Syed Babar (2006): Risk and Scope of Debit Check Card in Competitive Market of Pakistan.

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Abstract

Today, even the smallest of transactions, from fast food to digital content, are attracting Debit Check cardholders, and more and more merchants are opening their doors to this burgeoning payment method.

The topic for this dissertation is to review the Debit Card marketplace, culminating in addressing the question “What is the scope of new Debit check cards?” The literature review indicates that there are developing opportunities within the marketplace that could offer the Debit Check Card product a prosperous future.

This research was conducted to find out the future of Debit check cards in presence of other payment cards. The report examines the growth of Debit check cards within the larger Pakistan payments market and the factors contributing to this growth, including growing debit check card payment acceptance, consumer preference for debit, and the decline of paper check payments.

The research methodology chosen to identify the views of the Debit Card Marketplace experts was the use of the interview, internet was also used for acquiring information, and in order to arrive at conclusion chi-square technique has been used.

Following a critical analysis of the literature review and the market expert’s opinions, it is evident that the Debit Check Card product has an excellent opportunity to be fully assured of a sound future. However, to make full use of these opportunities, those involved in managing the product, including the card providers and card issuers, must ensure this full range of opportunities are transparently understood and successfully marketed.

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