Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing

Malhotra, Deepika (2015): Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing. Published in: Munich University Library (2 September 2015)

Abstract

With the tremendous and broadly scattered populace of India it has dependably been a test for organizations to control market progress and they need to strive to make their vicinity felt all through the length and expansiveness of the country. Gone are the days when an insignificant promotion on radio or an imaginative publicizing battle was sufficient to hypnotize the objective client. The Information correspondence innovation insurgency had made it basic for organizations to go for interactive media advancement crusades in western nations as well as in India. The developing web entrance, the high offers of advanced mobile phones and the 3G administrations being generally made accessible by cell telephone organizations in India together make impeccable conditions for a computerized upset to occur. On the off chance that we take a gander at the bigger picture the organizations whether private or open are all occupied with prominent promoting projects utilizing either single media or mixed media battles. What's more, this is going on the grounds that if in today's age an organization or brand "is out of site it goes out of psyche", consequently promoting has turned into a fundamental malice. The advertising arrangement essentially means to make the business furnish the arrangement with the mindfulness with the normal clients. From 1980 onwards, on the other hand, the Indian state has moved Indian political economy towards East Asian models of improvement.

• Item Type: MPRA Paper
• Language: English
• Keywords: Social media marketing, Indian online markets, online marketing, social marketing, viral marketing, Linkedin marketing, Facebook marketing, YouTube as marketing tool.
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M37 - Advertising; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O33 - Technological Change: Choices and Consequences ; Diffusion Processes; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O35 - Social Innovation

References

Altheide, D. L. (1985). Media power (Vol. 158). Sage Publications, Inc.

Bahmani, M. R. (2015). Online Blogging Per Usage By Indian Demography Between 15-30 Years Of Age-Recent Trends & Conclusions. Scholedge International Journal Of Multidisciplinary & Allied Studies ISSN 2394-336X, 2(6), 36-38.

Bertot, J. C., Jaeger, P. T., & Grimes, J. M. (2010). Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies. Government information quarterly, 27(3), 264-271.

Chao, B. (2015). Relevance and Adoption of Netnography in Determining Consumer Behavior Patterns on the Web. Scholedge International Journal Of Business Policy & Governance ISSN 2394-3351, 2(6), 12-17.

Evans, D. (2012). Social media marketing: An hour a day. John Wiley & Sons. Ho-Dac, Nga N., Stephen J. Carson, and William I. Moore (2013), "The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?" Journal of Marketing, 77(November), 37–53.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.

Lee, A. (2015). A Review Of The Recent Trends In The Shopping. Scholedge International Journal Of Business Policy & Governance ISSN 2394-3351, 1(3), 16-23.

Ludwig, Stephan, Ko de Ruyter, Mike Friedman, Elisabeth C. Brüggen, Martin Wetzels, and Gerard Pfann (2013), "More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates," Journal of Marketing, 77(January), 97–103.

Naylor, Rebecca Walker, Cait Poynor Lamberton, and Patricia M. West (2012), "Beyond the 'Like' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings," Journal of Marketing, 76 (November), 105–120.

Oestreicher-Singer, Gal, Barak Libai, Liron Sivan, Eyal Carmi, and Ohad Yassin (2013), "The Network Value of Products," Journal of Marketing, 77(May), 1–14.

Peterson, R. (2015). The Cultural Impacts On Businesses Going For International Footprints. Scholedge International Journal Of Multidisciplinary & Allied Studies ISSN 2394-336X, 2(3), 25-29.

Sharma, A. (2015). A Review Study On The Information Technology Applications In Hotel Industry. Scholedge International Journal Of Business Policy & Governance ISSN 2394-3351, 2(2), 11-16. Sharma, S. (2015).

A Review Of The Contemporary Regulation And State Of Ecommerce Sector In India. Scholedge International Journal Of Management & Development ISSN 2394-3378, 2(1), 9-14.

Sridhar, Shrihari and Raji Srinivasan (2012), "Social Influence Effects in Online Product Ratings," Journal of Marketing, 76 (September), 70–88.

http://www.atelier.net/en/trends/articles/india-brands-need-tap-word-mouth-phenomenon_431546

http://lighthouseinsights.in/2014-selfie-campaigns-in-india.html/