Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups

Armstrong, J. Scott and Yokum, J. Thomas (1994): Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups. Published in: Industrial Marketing Management , Vol. 23, (1994): pp. 133-136.

Abstract

Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.)prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).

• Item Type: MPRA Paper
• Language: English
• Keywords: marketing, surveys
• Subjects: C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs > C83 - Survey Methods ; Sampling Methods; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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