An Application of Econometric Models to International Marketing

Armstrong, J. Scott (1970): An Application of Econometric Models to International Marketing. Published in: Journal of Marketing Research No. 7 (1970): pp. 190-198.

Abstract

Currently available econometric techniques provide useful information for measuring international markets. A key aspect of these techniques is the use of an extensive a priori analysis, which is demonstrated in a study of the international market for still cameras.

• Item Type: MPRA Paper
• Language: English
• Keywords: econometric models, marketing
• Subjects: C - Mathematical and Quantitative Methods > C0 - General > C01 - Econometrics; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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