Pesämaa, Ossi and Hair Jr, Joseph F (2008): Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct. Published in: Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An addition to Trust and Commitment Theory with one Mediating Construct , Vol. 8, No. 1 (2008): pp. 48-61.
Download (243kB) | Preview
The success of cooperative relationships is influenced by interorganizational commitment, which is a long-run goal of networks. Our research examined cooperative relationships in the tourism industry to better understand what makes them successful. The study is an extension of previous empirical research on commitment. The overall research questions were: ‘‘What factors lead to interorganizational commitment in remote tourismdestinations?’’ and ‘‘What are the relationships between the factors?’’ A literature search was conducted to identify factors related to organizational commitment. Search findings suggested a model proposing that interpersonal commitment mediates the effect of trust and reciprocity on interorganizational commitment. Data for the model was collected from a sample of tourism firms in successful cooperative networks. The theoretical model was purified based on convergent, nomological and discriminant validity as well as construct reliability. Our findings demonstrated that the relationship between trust and interorganizational commitment is in fact mediated by interpersonal commitment. We confirmed that reciprocity is directly related to interorganizational commitment, and is not mediated by interpersonal commitment. Thus, tourism firms should develop cooperative strategies in their networks by focusing on enhancing interpersonal commitment through trust, thereby ultimately helping to strengthen interorganizational commitment.
|Item Type:||MPRA Paper|
|Original Title:||Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct|
|Keywords:||Interpersonal commitment; interorganizational commitment; trust; reciprocity; tourism; experience stratos|
|Subjects:||C - Mathematical and Quantitative Methods > C1 - Econometric and Statistical Methods and Methodology: General > C12 - Hypothesis Testing: General
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M12 - Personnel Management ; Executives; Executive Compensation
C - Mathematical and Quantitative Methods > C2 - Single Equation Models ; Single Variables > C21 - Cross-Sectional Models ; Spatial Models ; Treatment Effect Models ; Quantile Regressions
|Depositing User:||I Pesämaa|
|Date Deposited:||21. May 2008 05:23|
|Last Modified:||12. Feb 2013 18:08|
Anderson, E. & Weitz, B. A. (1992) The use of pledges to build and sustain commitment in industrial channels, Journal of Marketing, 29(1), pp. 18–34.
Arbuckle, J. L. (2006) Amos 7.0 update to the AMOS users’ guide (Chicago, IL: Smallwaters Corporation).
Axelrod, R. (1984) The Evolution of Cooperation (USA: Basic Books).
Baron, R. M. & Kenny, D. A. (1986) The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations, Journal of Personality and Social Psychology, 51, pp. 1173–1182.
Becker, H. S. (1960) Notes on the concept of commitment, American Journal of Sociology, 66, pp. 32–40.
Björk, P. & Virtanen, H. (2005) What tourism project managers need to know about co-operation facilitators, Scandinavian Journal of Hospitality and Tourism, 5(3), pp. 212–230.
Blau, P. M. (1964) Exchange and Power in Social life (New York: John Wiley).
Cohen, E. (1984) The sociology of tourism: Approaches, issues, and findings, Annual Review of Sociology, 10, pp. 373–392.
Cook, K. S. & Emerson, R. M. (1978) Power, equity and commitment in exchange networks, American Sociological Review, 43(5), pp. 721–739.
Dwyer, R. F., Schurr, P. H. & Oh, S. (1987) Developing buyer-seller relationships, Journal of Marketing, 51, pp. 11–27.
Ekelund, C. (2002) How to govern relationships and established commitments: A study of standardized products in mature industrial markets. Copenhagen Business School. No 23. Dissertation.
Fornell, C. & Larcker, D. F. (1981) Evaluating structural equation models with unobservable variables and measurement error: Algebra and statistics, Journal of Marketing Research, 18(1), pp. 39–50.
Garbarino, E. & Johnson, M. S. (1999) The different roles of satisfaction, trust, and commitment in customer relationships, Journal of Marketing, 63(2), pp. 70–87.
Gundlach, G., Achrol, R. & Mentzer, J. (1995) The structure of commitment in exchange, Journal of Marketing, 59(1), pp. 78–103.
Gulati, R. & Sytch, M. (2007) Dependence asymmetry and joint dependence in interorganizational relationships: Effects of embeddedness on manufacturer’s performance in procurement relationships, Administrative Science Quarterly, 52, pp. 32–69.
Hair, J. F., Black, B., Babin, B., Anderson, R. E. & Tatham, R. L. (2006) Multivariate data analysis. 6th edn (London: Prentice-Hall).
Huybers, T. & Bennett, J. (2003) Inter-firm cooperation at nature-based tourism destinations, Journal of Socio-Economics, 32, pp. 571–587.
Ingram, P. & Roberts, P. W. (2000) Friendship among competitors in the Sydney Hotel Industry, American Journal of Sociology, 106(2), pp. 387–423.
Kumar, N., Scheer, L. K. & Steenkamp, J-B. E. M. (1995) The effects of interdependence on dealer attitudes, Journal of Marketing Research, 32(3), pp. 348–356.
Mavondo, F. T. & Rodrigo, E. M. (2001) The effect of relationship dimensions on interpersonal and interorganizational commitment in organizations conducting business between Australia and China, Journal of Business Research, 52, pp. 111–121.
Medina-Munoz, D. & Garcia-Falcon, J. M. (2000) Successful relationships between hotels and agencies, Annals of Tourism Research, 27(3), pp. 737–762.
Morgan, R. & Hunt, S. (1994) The commitment – trust theory of relationship marketing, Journal of Marketing, 58(3), pp. 20–38.
Mukherjee, A. & Nath, P. (2003) A model of trust in online relationship banking, International Journal of Bank Marketing, 21(1), pp. 5–15.
Park, S. H. & Russo, M. V. (1996) When competition eclipses cooperation: An event history analysis of joint ventures, Management Science, 42(6), pp. 875–890.
Pesämaa, O. & Hair, J. F. (2007) More than friendship is required: An empirical test of cooperative firm strategies, Management Decision, 45(3), pp. 602–615.
Pesämaa, O., O¨ rtqvist, D. & Hair, J. F. (2007) It’s all about trust and loyalty: Partner selection mechanisms in tourism networks, World Journal of Tourism Small Business Management, 1(2), pp. 12–18.
Portes, A. (1998) Social capital: Its origins and applications in modern sociology, Annual Review of Sociology, 24, pp. 1–24.
Ring, P. S. & Van de Ven, A. H. (1992) Structuring cooperative relationships between organizations, Strategic Management Journal, 3, pp. 483–498.
Rodriguez, C. M. & Wilson, D. T. (2002) Relationship bonding and trust as a foundation for commitment in U.S.–Mexican strategic alliances: A structural equation modelling approach, Journal of International Marketing, 10(4), pp. 53–76.
Sharma, N., Young, L. & Wilkinson, I. (2006) The commitment mix: Dimensions of commitment in international trading, Journal of International Marketing, 14(3), pp. 64–91.
Varamäki, E. (2001) Essays on multilateral cooperation between SMEs: The prerequisites for successful development and different models of interfirm cooperation. Waasa Universitas Wasaensis, No. 92. Dissertation.
Wetzels, M., de Ruyter, K. & van Birgelen, M. (1998) Marketing service relationships: The role of commitment, Journal of Business & Industrial Marketing, 13(4/5), pp. 406–423.
Wildeman, L. (1998) Alliance and networks: The next generation, International Journal of Technology Management, 15, pp. 96–108.
Wong, A. & Sohal, A. (2002) An examination of the relationship between trust, commitment and relationship quality, International Journal of Retail & Distribution Management, 30(1), pp. 34–50.
Ylimaz, C. & Hunt, S. D. (2001) Salesperson cooperation: The influence of relational, task, organizational, and personal factors, Journal of the Marketing Science, 29(4), pp. 335–357.
Yoon, J., Baker, M. R. & Ko, J-W. (1994) Interpersonal attachment and organizational commitment: Subgroup hypothesis revisited, Human Relations, 47(3), pp. 329–351.
Zaheer, A., McEvily, B. & Perrone, V. (1998) Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance, Organization Science, (2), pp. 141–159.