Competitiveness Index: A Method of Measuring Company Excellence

Schmuck, Roland (2009): Competitiveness Index: A Method of Measuring Company Excellence. Published in: Journal of International Scientific Publications, Economy & Business No. 3 (2009): article n. 7..

Abstract

The Complex South-Transdanubian Regional Competitiveness Research was a questionnaire-based research in 2005-2007 with the main goal of measuring competitiveness. The research team developed a Competitiveness Index, which classifies the competitiveness of companies into different categories. The variables of the Competitiveness Index became the following: research and development, changing of target markets, adaptation to changes, rate of marketing budget, participation in strategic alliances, workforce fluctuation. The Index described in this paper can be used to measure regional relative company competitiveness, and with the help of it, it is possible to give practical advice to develop companies.

• Item Type: MPRA Paper
• Language: English
• Keywords: company, competitiveness, excellence, index
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General > M00 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M20 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development; O - Economic Development, Innovation, Technological Change, and Growth > O4 - Economic Growth and Aggregate Productivity > O40 - General

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