Logo
Munich Personal RePEc Archive

Theory of argumentation in financial markets

Estrada, Fernando (2010): Theory of argumentation in financial markets.

[thumbnail of MPRA_paper_21824.pdf]
Preview
PDF
MPRA_paper_21824.pdf

Download (143kB) | Preview

Abstract

This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic movement in Colombia. The financial communication is important to distinguish how to run the models of behavior based on beliefs of agents. Consequently, investors' beliefs can also change systematically with changes in market prices. This paper is the first part and its purpose is to prepare from the Theory of Argumentation TA an application to the financial sector in Colombia.

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.