Estrada, Fernando (2010): Theory of argumentation in financial markets.
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Abstract
This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic movement in Colombia. The financial communication is important to distinguish how to run the models of behavior based on beliefs of agents. Consequently, investors' beliefs can also change systematically with changes in market prices. This paper is the first part and its purpose is to prepare from the Theory of Argumentation TA an application to the financial sector in Colombia.
Item Type: | MPRA Paper |
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Original Title: | Theory of argumentation in financial markets |
English Title: | Theory of argumentation in financial markets |
Language: | English |
Keywords: | Financial markets, economy, theory argumentation, information, advertising. |
Subjects: | G - Financial Economics > G1 - General Financial Markets > G14 - Information and Market Efficiency ; Event Studies ; Insider Trading G - Financial Economics > G1 - General Financial Markets D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D81 - Criteria for Decision-Making under Risk and Uncertainty M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising G - Financial Economics > G1 - General Financial Markets > G11 - Portfolio Choice ; Investment Decisions C - Mathematical and Quantitative Methods > C7 - Game Theory and Bargaining Theory D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D85 - Network Formation and Analysis: Theory D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D84 - Expectations ; Speculations D - Microeconomics > D8 - Information, Knowledge, and Uncertainty D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D83 - Search ; Learning ; Information and Knowledge ; Communication ; Belief ; Unawareness C - Mathematical and Quantitative Methods > C7 - Game Theory and Bargaining Theory > C72 - Noncooperative Games |
Item ID: | 21824 |
Depositing User: | Fernando Estrada |
Date Deposited: | 05 Apr 2010 02:26 |
Last Modified: | 28 Sep 2019 08:47 |
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URI: | https://mpra.ub.uni-muenchen.de/id/eprint/21824 |