استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما.

Amroush, Fadi (2009): استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما. Published in: Master thesis - Faculity of electrical Engineering - No. Computer enfineering DPT

Abstract

It is very important to a company to select the optimal CRM program based on its needs, especially there are hundreds of programs, similar in general, different in price and functions and many companies do only comparing between those programs, trying to select the best on this comparison. This research aimed to suggest an software evaluation system, to select the best CRM based customer's needs, using Cased based Reasoning- CBR- techniques, and associations Rules, in addition to evaluate these programs internally, and find the similarity rate between customer's needs and program's features. The evaluation system depends on a number of questions, have to be answered by the vendors, to specify their program features, after that the customer will answer also the same questions, to determine his needs, and give a weight related to each question. At the end, the evaluation system will select the best program, that has the top rank based on the similarity between customer's needs and program features.

• Item Type: MPRA Paper
• English Title: Using Artificial intelligence to select the optimal E-CRM Based business needs
• Language: Arabic
• Keywords: CRM,Marketing, Decision Support System , CBR, case based
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising; D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D81 - Criteria for Decision-Making under Risk and Uncertainty; C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs > C88 - Other Computer Software; L - Industrial Organization > L8 - Industry Studies: Services > L86 - Information and Internet Services ; Computer Software

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