Correlating car sales and credit availability on the Romanian market

Cruceru, Gheorghe and Micuda, Dan (2010): Correlating car sales and credit availability on the Romanian market. Published in:

Abstract

For the purchase of durable goods such as cars sometimes buyers use credit, sacrificing thereby future income to pay for the present value. Analyzing the link between credit and automobile sales is useful for establishing long and medium term marketing strategy. This paper proposes such an analysis, carried out at a national level and at the eight development regions of Romania for the purchase of new Dacia cars but also for other brands in the year 2009. Data processing reveals a close link between the lending and the volume of cars sold emphasizing high propensity to contract loans for new cars purchases while wages increases.

• Item Type: MPRA Paper
• Language: English
• Keywords: car sales, correlation coefficients, credit, wages
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; G - Financial Economics > G2 - Financial Institutions and Services > G21 - Banks ; Depository Institutions ; Micro Finance Institutions ; Mortgages

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