Implications of Web 2.0 for financial institutions: Be a driver, not a passenger

Heng, Stefan and Meyer, Thomas and Stobbe, Antje (2007): Implications of Web 2.0 for financial institutions: Be a driver, not a passenger. Published in: E-conomics No. 63 (31 July 2007)

Abstract

Web 2.0 heralds a new era of communication with a massive increase in information supply and where news, opinion and services flow directly from user to user. Financial institutions can take advantage if they stay abreast of this development. However, any Web 2.0 presence of a financial institution must be authentic and consistent with the institution’s brand and corporate culture. To leverage the potential, the need for an immaculate reputation and the right type of brand is becoming ever more important.

• Item Type: MPRA Paper
• Institution: Deutsche Bank Research
• Language: English
• Keywords: information- and communication technology; ICT technology; P2P; Web 2.0; banking; blog; virtual worlds; wiki; lending; e-business; e-commerce; B2C-e-commerce; internet; e-payments
• Subjects: G - Financial Economics > G2 - Financial Institutions and Services > G29 - Other; E - Macroeconomics and Monetary Economics > E4 - Money and Interest Rates > E42 - Monetary Systems ; Standards ; Regimes ; Government and the Monetary System ; Payment Systems; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O33 - Technological Change: Choices and Consequences ; Diffusion Processes; E - Macroeconomics and Monetary Economics > E5 - Monetary Policy, Central Banking, and the Supply of Money and Credit > E51 - Money Supply ; Credit ; Money Multipliers; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development > O14 - Industrialization ; Manufacturing and Service Industries ; Choice of Technology

References

Heng, Stefan (2006). "Media industry facing biggest upheaval since Gutenberg: Media consumers morphing into media makers". Deutsche Bank Research, E-conomics No. 59. Frankfurt am Main.