اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية

Metali, Dr (2016): اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية. Published in: Journal of Economic and Financial Studies , Vol. Vol 6, No. 2352 - 9822 (December 2016): pp. 81-104.

Abstract

The main purpose of this article is to examine the attitudes of Algerian consumers toward online shopping, and whether these attitudes vary by demographics. Data were collected via an online questionnaire within Algeria between January and March 2014. The sample consists of (530) Algerian Internet users (aged 18 and over). The results showed that most Algerian consumers do not intend to buy goods and services online, despite the increasing number of Internet users. And lastly, the study suggests that there is no significant difference in consumer attitudes among demographics, with the exception of occupation, where the results showed that students and merchants are more likely to adopt online shopping.

• Item Type: MPRA Paper
• English Title: The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study
• Language: Arabic
• Keywords: Internet users, e-marketing, consumers' attitudes, online shopping, online shopping intention
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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