Event dan festival di Cirebon: Review bauran pemasaran syari’ah

Jaelani, Aan (2017): Event dan festival di Cirebon: Review bauran pemasaran syari’ah.

Abstract

This paper reviewed the event and tourism festival held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of documents and trend analysis, marketing mix approach of the shariah in the promotion of events and festivals in Cirebon, both in the field of religious and traditions, art and culture, culinary, natural beauty, and the local economy offers a new concept in marketing tourism products which emphasize aspects locality and uniqueness noticed preservation, and also the principles of sharia ensure their halal products and values of business ethics in marketing.

• Item Type: MPRA Paper
• English Title: Event and festival in Cirebon: Review of shariah marketing mix
• Language: Indonesian
• Keywords: event, festival, halal tourism, shariah marketing mix
• Subjects: L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development > O18 - Urban, Rural, Regional, and Transportation Analysis ; Housing ; Infrastructure; Z - Other Special Topics > Z1 - Cultural Economics ; Economic Sociology ; Economic Anthropology > Z19 - Other

References

Abati Morey, G., & Peñarroya, M. (2010). El viaje al corazón de las redes sociales: objetivos, herramientas 2.0 y factores de éxito. Harvard-Deusto Marketing & Ventas, (99), 64-68. Available at: http://europa.sim.ucm.es/compludoc/AA?articuloId=776272.

Abul Hassan Chachi, A. & Abdul Latiff, S. (2008). Islamic marketing ethics and its impact on customer satisfaction in the Islamic banking industry. JKAU: Islamic Economy, 21(1), 27-46. Available at: http://www.kau.edu.sa/Files/320/Researches/51086_21220.pdf.

Abuznaid, S. (2012). Islamic marketing: Addressing the Muslim market. Humanities, 26 (6). Available at: https://scholar.najah.edu/publication/journal-article/islamic-marketing-addressing-muslim-market.

Alizade, R., Mehrani, H., & Didekhani, H. (2014). A study on the effect of selected marketing mix elements on brand equity with mediating role of brand equity in Etka Chain Stores-Golestan Province. Kuwait Chapter of the Arabian Journal of Business and Management Review, 3(11A), 184. Available at: http://www.arabianjbmr.com/pdfs/KD_VOL_3_11a/23.pdf.

Arham, M. (2010). Islamic perspectives on marketing. Journal of Islamic Marketing, 1(2), 149-164.

Blake, A. et al. (2008). Tourism and poverty relief. Annals of Tourism Research, 35(1), 107-126. doi:10.1016/j.annals.2007.06.013. Available at: http://www.elsevier.com/locate/atoures.

Boissevain, J. (1999). Continuity and revitalization in European ritual: the case of San Bessu. Journal of the Royal Anthropological Institute, 5(3), 461-461. Available at: https://scholar.google.com/scholar?cluster=710386567404315611&hl=id&as_sdt=0,5.

Bonnemaison, S. (1990). City policies and cyclical events. Design Quarterly, 24-32. Available at: https://scholar.google.com/scholar?q=Bonnemaison+%281990%29&btnG=&hl=id&as_sdt=0%2C5.

Brocklesby, M. A., & Fisher, E. (2003). Community development in sustainable livelihoods approaches–an introduction. Community Development Journal, 38(3), 185-198. Available at: http://agrilifecdn.tamu.edu/essm675/files/2013/01/03_Brocklesby-et.pdf.

Brown, G.P., and Essex, S.J. (1989). Tourism policies in the public sector. In Witt, S.F., and Moutinho, L. (editors). Tourism Marketing and Management Handbook. New York: Prentice Hall. Available at: https://scholar.google.com/citations?user=6nEprHkAAAAJ&hl=en&oi=sra.

Burns, P. M., & Holden, A. (1995). Tourism: A new perspective. Prentice Hall. Available at: https://scholar.google.com/citations?user=DUBjZZAAAAAJ&hl=id&oi=sra.

Croes, R., & Vanegas Sr, M. (2008). Cointegration and causality between tourism and poverty reduction. Journal of Travel Research, 47(1), 94-103. DOI: 10.1177/0047287507312429. Available at: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.1006.857&rep=rep1&type=pdf.

Damirchi, G.V. & Shafai, Z. (2011). A Guideline to Islamic marketing mix. Interdisciplinary Journal of Contemporary Research in Business, 3(3). Available at: https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2013873#page=1339.

Davies, T., & Cahill, S. (2000). Environmental implications of the tourism industry. Washington, DC: Resources for the Future. Available at: http://infohouse.p2ric.org/ref/14/13837.pdf.

Falassi, A. (Ed.). (1987). Time out of time: Essays on the festival. Albuquerque: University of New Mexico Press. Available at: http://www.brown.edu/Departments/Joukowsky_Institute/courses/cityandfestival09/files/9722047.PDF.

Farrell, K. (2001). Human resource issues as barriers to staff retention and development in the tourism industry. Irish Journal of Management, 22(2), 121. Available at: http://search.proquest.com/openview/b692bba6a80ef4dc5d82ea7c547d3168/1?pq-origsite=gscholar&cbl=10069.

Formica, S. (1998). The development of festivals and special events studies. Festival Management and Event Tourism, 5(3), 131–137.

Getz, D. (1989). Special events: Defining the product. Tourism Management, 10(2), 135–137. DOI: 10.1016/0261-5177(89)90053-8. Available at: http://www.sciencedirect.com/science/article/pii/0261517789900538.

Getz, D. (2004). Bidding on events: Critical success factors. Journal of Convention and Exhibition Management, 5(2), 1–24. DOI: 10.1300/J143v05n02_01. Available at: http://www.tandfonline.com/doi/abs/10.1300/J143v05n02_01.

Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29: 403–428. DOI: 10.1016/j.tourman.2007.07.0179. Available at: www.sciencedirect.com/science/article/pii/S026151770700171.

Gotham, K. (2002). Marketing mardi gras: Commodification, spectacle, and the political economy of tourism in New Orleans. Urban Studies, 39(10), 1735–1756. DOI: 10.1080/004209802200000293 9. Available at:http://usj.sagepub.com/content/39/10/1735.abstract.

Gursoy, D., & Kendall, K. (2006). Hosting mega events: Modelling locals’ support. Annals of Tourism Research, 33(3), 603–623. DOI: 10.1016/j.annals.2006.01.005. Available at: http://www.sciencedirect.com/science/article/pii/S0160738306000077.

Hawkins, D. E., & Mann, S. (2007). The World Bank’s role in tourism development. Annals of Tourism Research, 34(2), 348-363. DOI:10.1016/j.annals.2006.10.004. Available at: http://www.elsevier.com/locate/atoures.

Hede, A. et al. (2003). An agenda for special event research: Lessons from the past and directions for the future. Journal of Hospitality and Tourism Management, 10(Suppl.), 1–14. Available at: https://www.scopus.com/record/display.uri?eid=2-s2.0-38849108936&origin.

Hudson, S. (2008). Tourism and hospitality marketing. London: Sage Publications. Available at: http://uk.sagepub.com/en-gb/eur/tourism-and-hospitality-marketing/book231815.

Jackson, N. (2013). Promoting and marketing events: Theory and practice. London: Routledge. Available at: http://1.droppdf.com/files/9e1mP/promoting-and-marketing-events-theory-and-practice.pdf.

Jaelani, A. (2016). Cirebon as the Silk Road: A New Approach of Heritage Tourisme and Creative Economy. Journal of Economics and Political Economy, 3(2), 264-283. Available at: http://www.salaamgateway.com/en/travel/story/Aan-SALAAM10012017100054/.

Jaelani, A. (2016). Islamic Tourism Development in Cirebon: The Study Heritage Tourism in Islamic Economic Perspective. Journal of Economics Bibliography, 3(2), 215-235. Available at: http://www.salaamgateway.com/en/travel/story/Aan-SALAAM28112016095502/.

Jaelani, A., Setyawan, E., & Hasyim, N. (2016). Religious Heritage Tourism and Creative Economy in Cirebon: The Diversity of Religious, Cultures and Culinary. Journal of Social and Administrative Sciences, 3(1), 63-76. Available at: http://www.salaamgateway.com/en/travel/story/Aan-SALAAM10012017091820/.

Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. MPRA Paper No. 76235. Germany: University Library of Munich. Available at: https://mpra.ub.uni-muenchen.de/id/eprint/76235.

Janiskee, B. (1980). South Carolina's harvest festivals: Rural delights for day tripping urbanites. Journal of Cultural Geography, 1(1), 96-104. Available at: http://www.tandfonline.com/doi/abs/10.1080/08873638009478655.

Kolb, B. M. (2006). Tourism marketing for cities and towns: Using branding and events to attract tourism (Vol. 10). London: Routledge. Available at: https://scholar.google.com/citations?user=NyY3JO4AAAAJ&hl=id&oi=sra.

Kotler, P. & Keller, K. (2009). Marketing management. New Jersey: Pearson Education Inc. Available at: http://trove.nla.gov.au/work/4070618.

Kotler, P. dan Armstrong, G. (2006). Principles of marketing. New Jersey: Prentice Hall Inc. available at: http://english4success.ru/Upload/books/584.pdf.

Kotler, P., Bowen, J. T., and Makens, J.C. (2010). Marketing for hospitality and tourism. Prentice Hall. Available at: http://trove.nla.gov.au/work/8457273.

Li, X. & Petrick, J.F. (2006). A review of festival and event motivation studies. Event Management, 9, 239. Available at: http://www.cognizantcommunication.com

Logar, I. (2010). Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments. Tourism Management, 31(1), 125-135. DOI: 10.1016/j.tourman.2009.02.005. Available at: http://www.sciencedirect.com/science/article/pii/S0261517709000314.

Lyck, L., Long, P. & Grige, A.X. (2012). Tourism, festivals and cultural events in times of crisis. Denmark: Frederiksberg Bogtrykkeri. Available at: http://www.encatc.org/media/287-tourism_festivals_and_cultural_events_in_times_of_crisis.pdf.

Manning, F. (ed.). (1983). The Celebration of society: Perspectives on contemporary cultural performance. Bowling Green, OH: Bowling Green Popular Press. Available at: https://scholar.google.co.id/scholar?q=related:K6SgmAE9n-UJ:scholar.google.com/&hl=en&as_sdt=0,5.

Matheson, C. M. (2005). Festivity and sociability: A study of a Celtic music festival. Tourism Culture & Communication, 5(3), 149-163. Available at: http://eresearch.qmu.ac.uk/id/eprint/59.

Mathieson, A. & Wall, G. (1983). Tourism, economic, physical and social impacts. Harlow: Longmans. Available at: https://books.google.co.in/books/about/Tourism.html?id=3_FOAAAAMAAJ.

Natadiningrat, A. (2016). Cirebon charm festival in 2016. Available at: http://mediaindonesia.com/news/read/37609.

Nathania, A.A. (2013). Tourism & travel agency management. Jakarta: STP Trisakti. Available at: https://www.slideshare.net/agrifinanathania.

Northcote, J., & Macbeth, J. (2006). Conceptualizing yield: Sustainable tourism management. Annals of Tourism Research, 33(1), 199-220. DOI: 10.1016/j.annals.2005.10.012. Available at: http://www.sciencedirect.com/science/article/pii/S0160738305001611.

Papatheodorou, A. (2001). Why people travel to different places. Annals of tourism research, 28(1), 164-179. Available at: http://tourismanalysis.yolasite.com/resources/Papathodorous_annals_2001.pdf.

Pine, B., & Gilmore, J. (1999). The experience economy: Work is theatre and every business a stage. Boston: Harvard Business School Press. Available at: http://nla.gov.au/anbd.bib-an14327314.

Prayitno, P. (2017). 26 tourism agenda in Cirebon 2017. Available at: http://regional.liputan6.com/read/2688528/26-agenda-wisata-di-cirebon-tahun-2017. December 27, 2016.

Prentice, R., & Andersen, V. (2003). Festival as creative destination. Annals of Tourism Research, 30(1), 7–30. Available at: www.arlt-lectures.de/edinburghfestival.pdf.

Quinn, B. (2006). Problematising ‘festival tourism’: Arts festivals and sustainable development in Ireland. Journal of Sustainable Tourism, 14(3), 288–306. Available at: https://www.cabdirect.org/cabdirect/abstract/20063104793.

Rafiq, M., & Ahmed, P. K. (1995). Using the 7Ps as a generic marketing mix: An exploratory survey of UK and European marketing academics. Marketing Intelligence & Planning, 13(9), 4-15. DOI: 10.1108/02634509510097793. Available at: http://www.emeraldinsight.com/doi/abs/10.1108/02634509510097793.

Rolfe, H. (1992). Arts festivals in the UK. London: Policy studies institute. Available at: https://www.cabdirect.org/cabdirect/abstract/19921898867.

Rowett, P. (2014). 8 compelling reasons why you need a marketing strategy for your tourism business. Queensland: Tourism eSchool and a Tourism Marketing Consultant. Available at: www.paigerowett.com.

Saeed, M., Ahmed, Z. U. & Mukhtar, S. M. (2001). International marketing ethics from an Islamic perspective: A value-maximization approach. Journal of Business Ethics, 32, 127-142. DOI:10.1023/A:1010718817155. Available at: http://link.springer.com/article/10.1023/A:1010718817155.

Schuster, J. M. (2001). Ephemera, temporary urbanism and imaging. In L. J. Vales & S. B. Warner (eds). Imaging the City – Continuing Struggles and New Directions New Brunswick: CUPR Books, 361-396. Available at: http://dugi-doc.udg.edu/bitstream/handle/10256/11966/TorruellaTriasMireia_Treball.pdf?sequence=1.

Shin, H. (2004). Cultural festivals and regional identities in South Korea. Environment and Planning D: Society and Space, 22, 619-632. Available at: http://epd.sagepub.com/content/22/4/619.refs?id=d350.

Sirakaya, E., & Woodside, AG. (2005). Building and testing theories of decision making by travelers. Tourism Management, 26(6): 815-832. Available at: http://www.archwoodside.com/wp-content/uploads/2015/09/Sirakaya-and-Woodside-JTR-2005.pdf.

Stokes, R. (2004). A framework for the analysis of events—tourism knowledge networks. Journal of Hospitality and Tourism Management, 11(2), 108–123.

Sula, M. S. & Kartajaya, H. (2006). Shariah marketing. Bandung: Mizan. Available at: https://books.google.com/books?isbn=979433426X.

Turner, V. (Ed.). (1982). Celebration: Studies in festivity and ritual. Washington: Smithsonian Institution Press. Available at: http://nla.gov.au/anbd.bib-an2115902.

Urry, J. (1995). Consuming places. London: Routledge. Available at: http://journals.sagepub.com/doi/pdf/10.1177/030913259602000233.

Yıldırım, T. B., et al. (2008). Assessment of the natural-cultural resources in Çanakkale for nature-based tourism. Environment, Development and Sustainability, 10(6), 871-881. DOI: 10.1007/s10668-007-9089-0. Available at: http://link.springer.com/article/10.1007/s10668-007-9089-0.

Zarrad, H. & Debabi, M. (2015). Islamic marketing ethics: A literature review. International Journal of Management Research & Review, 5(2). Available at: http://ijmrr.com/admin/upload_data/journal_Houda%20Zarrad%20%202feb15mrr.pdf.

Zukin, S. (1995). The Cultures of cities. Cambridge. MA: Blackwell Publishers. Available at: http://as.wiley.com/WileyCDA/WileyTitle/productCd-1557864373.html.