Film-Induced Tourism Model - A Qualitative Research Study

Mohanraj, Prasanna (2017): Film-Induced Tourism Model - A Qualitative Research Study. Published in: Asian Journal of Research in Marketing , Vol. Vol. 7, No. No. 2, April 2018, pp. 28-39 (5 April 2018): pp. 28-39.

Abstract

The entertainment media industry has been successful in creating a favorable image of a destination in consumers‟ minds. Film-induced Tourism has defined as “Tourists‟ visits to a destination or attraction as a result of destination‟s being featured on television, video or the cinema screen” This article will discuss the importance and relevance of film-induced tourism and how it has helped to escalate tourism. Numerous international examples like “The Lord of the Rings” in New Zealand, “Troy” in Canakkale, Turkey, and “Braveheart” in Scotland are reviewed as success stories to this marriage between films and destinations.This article will be focusing on the influence that films have on choices of tour destinations and how this can tapped. Exploratory research design is adopted. Primary data was collected through Focus group discussion. A conceptual 3 P‟s model is developed to understand the extent of influence, movies have on tourism.

• Item Type: MPRA Paper
• Language: English
• Keywords: Film induced tourism, 3 Ps Model, destination placement, Focus Group Discussion and Qualitative Research
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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