Kaluzhsky, Mikhail (2006): Конкурентоспособность в маркетинге. Published in: Апрельские экономические чтения: Межвуз. Сб. науч. тр. No. 11 (2006): pp. 26-30.
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Abstract
Article about alternative interpretations of the concept of "competition" as the adaptive behavior of market participants. The author substantiates the thesis of the identity of market adaptation and market competition rather than rivalry.
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | Конкурентоспособность в маркетинге |
| English Title: | Competitiveness in marketing |
| Language: | Russian |
| Keywords: | competition, competitiveness, competitive strategy, marketing, types of competition, innovation, transaction costs, general systems theory, market adaptation, systems approach. |
| Subjects: | D - Microeconomics > D5 - General Equilibrium and Disequilibrium > D50 - General M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing |
| Item ID: | 58190 |
| Depositing User: | Dr.Ph. Mikhail L. Kaluzhsky |
| Date Deposited: | 29 Aug 2014 14:32 |
| Last Modified: | 04 Oct 2019 04:40 |
| References: | 1. Котлер Ф. Основы маркетинга. – М.: Прогресс, 1991. 2. Современный словарь иностранных слов. – СПб.: Дуэт, 1994. 3. Томпсон А.А., Стрикленд А.Дж. Стратегический менеджмент. Искусство разработки и реализации стратегии. – М.: ЮНИТИ, 1998. |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/58190 |
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