Munich Personal RePEc Archive

Strategy in Crisis Management

Koushafard, Shirin (2013): Strategy in Crisis Management.

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Nowadays, crisis management is a fundamental part of strategic management. Before pursuing any kind of long-term goals, crisis management is necessary for the guarantee of stability and continuous success in an organization. The effective and efficient survival of organization is typically considered as a strategic goal for its beneficiary parts in the path of creating short- and long-term interests. From this perspective, the methods which organization considers for confronting disasters and its survival guarantee can include a part of strategy. Nowadays, by utilizing the findings of crisis management and its combination with the achievements of strategic management, the managers attempt to prevent unpredictable dangerous waves. Crisis management is considered as a scientific major, generally in the area of strategic management and it is a process for the prevention of crisis or minimizing its effects at the time of a crisis occurrence and for accomplishing the process, the worst conditions should be planned and then methods should be searched for managing and solving them. Basically, the organizations which are the subjects of crisis need more preparedness (Behnamiri, 2012).

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