Sobolevsky, Alexandr (2015): Реклама в мобильных приложениях.
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Abstract
The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high potential due to the large number of mobile phone users (over 6.5 billion in 2013).
| Item Type: | MPRA Paper |
|---|---|
| Original Title: | Реклама в мобильных приложениях |
| English Title: | Advertising on mobile applications |
| Language: | Russian |
| Keywords: | mobile applications, advertising, banner, smartphone users, advertisers, audience, developer. |
| Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M37 - Advertising |
| Item ID: | 64942 |
| Depositing User: | Alexandr Pavlovich Sobolevsky |
| Date Deposited: | 11 Jun 2015 05:53 |
| Last Modified: | 29 Sep 2019 10:30 |
| References: | 1. Калужский М. Л. Практический маркетинг: учебное пособие – СПб.: Питер, 2012. 2. Жигулев А. Нативная реклама – формат будущего для мобильных приложений. // Cossa.ru – информационный портал о маркетинге и коммуникациях в цифровой среде. [Электронный ресурс] URL: http://www.cossa.ru/articles/155/34787 (дата обращения: 02.05.2015). |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/64942 |
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