Logo
Munich Personal RePEc Archive

A Poisson Regression Examination of the Relationship between Website Traffic and Search Engine Queries

Tierney, Heather L. R. and Pan, Bing (2009): A Poisson Regression Examination of the Relationship between Website Traffic and Search Engine Queries.

[thumbnail of MPRA_paper_18899.pdf]
Preview
PDF
MPRA_paper_18899.pdf

Download (276kB) | Preview

Abstract

A new area of research involves the use of Google data, which has been normalized and scaled to predict economic activity. This new source of data holds both many advantages as well as disadvantages, which are discussed through the use of daily and weekly data. Daily and weekly data are employed to show the effect of aggregation as it pertains to Google data, which can lead to contradictory findings. In this paper, Poisson regressions are used to explore the relationship between the online traffic to a specific website and the search volumes for certain keyword search queries, along with the rankings of that specific website for those queries. The purpose of this paper is to point out the benefits and the pitfalls of a potential new source of data that lacks transparency in regards to the original level data, which is due to the normalization and scaling procedure utilized by Google.

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.