К вопросу о возможности синтеза концепции удовлетворяющего поиска и неоклассической доктрины

Malakhov, Sergey (2012): К вопросу о возможности синтеза концепции удовлетворяющего поиска и неоклассической доктрины.

Abstract

The paper argues that when a consumer searches for a lower price, a satisficing decision procedure equalizes marginal costs of search with its marginal benefit. The consumer can maximize the utility of his consumption-leisure choice with regard to the equality of marginal values of search. Therefore, the satisficing decision procedure results in the optimizing consumer behavior.

• Item Type: MPRA Paper
• English Title: A note on the synthesis of the satisficing concept and the neoclassical theory
• Language: Russian
• Keywords: satisficing, consumption, leisure, price dispersion, search
• Subjects: D - Microeconomics > D1 - Household Behavior and Family Economics > D11 - Consumer Economics: Theory; D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D83 - Search ; Learning ; Information and Knowledge ; Communication ; Belief ; Unawareness

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