Бизнес моделиране в електронната търговия

Bonev, Pavlin (2013): Бизнес моделиране в електронната търговия. Forthcoming in: ел. сп. Наука и Бизнес

Abstract

This paper aims at presenting an in-depth review of the new economic relationships associated with the advent of e-commerce in the daily lives of consumers in Bulgaria, which greatly contributes to change and adapt to the modern business environment as well as to the new processes. In the paper are considered both - advantages and disadvantages of the current business models. I have tried to outline with short subsections each business model which is deployed in the market. There are some of the most famous Bulgarian reality examples that give a clear picture of the successful development of various models in virtual markets.

• Item Type: MPRA Paper
• English Title: E-Commerce Business Modeling.
• Language: Bulgarian
• Keywords: Business model, Internet, Process, E-commerce
• Subjects: L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance; L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L21 - Business Objectives of the Firm; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M11 - Production Management; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

References

Porter, Michael E.,(1985)-Competitive Advantage, The Free Press, New York.

OECD, The Economic and Social Impact of Electronic Commerce:Preliminary Findings and Research Agenda.

Дуранкиев, Б., Геров, А., - “Ключ към маркетинга” –Университетско издателство “Стопанство” – София, 2002 год.

Михайлов, Г., - Етапи и развитие на електронната търговия, Център за икономическо развитие, Анализи и обзори, София, България

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