Перспективные формы продвижения товаров в условиях мирового экономического кризиса

Kaluzhsky, Mikhail (2011): Перспективные формы продвижения товаров в условиях мирового экономического кризиса. Published in: Организационно-управленческие аспекты экономического развития предприятий и регионов: Сборник научных трудов. No. Омск: ОмГТУ, 2011. – С. 30-35. – ISBN 978-5-8149-1069-1. (2011): pp. 30-35.

Abstract

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of marketing.

• Item Type: MPRA Paper
• English Title: Prospective forms of promotion of goods in the global economic crisis
• Language: Russian
• Keywords: economic crisis, marketing, economic model, internet marketing, e-payments, cross-border transactions, electronic trading platform, dropshipping, global marketing, e-commerce, dropshipping
• Subjects: L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L21 - Business Objectives of the Firm; L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L22 - Firm Organization and Market Structure; L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L25 - Firm Performance: Size, Diversification, and Scope; L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L26 - Entrepreneurship; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M15 - IT Management; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

References

1. Калужский М.Л. Мировой экономический кризис и маркетинговая деятельность в России / Экономика. Организация производства. Предпринимательство. Инновации: Материалы Всеросс. научно-практич. конференции. – Омск: ОмГТУ, 2010. – С. 98-101. – ISBN 978-5-8149-0894-0.

2. Калужский М.Л. Перспективные формы продвижения товаров в условиях мирового экономического кризиса / Организационно-управленческие аспекты экономического развития предприятий и регионов: Сб. науч. тр. – Омск: ОмГТУ, 2011. – С. 30-35. – ISBN 978-5-8149-1069-1.