Consumers’ perception on human-like artificial intelligence devices

Pelau, Corina and Ene, Irina (2018): Consumers’ perception on human-like artificial intelligence devices. Published in: Proceedings of the 4th BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ) , Vol. 2018, No. 2018 (2018): pp. 197-203.

Abstract

The presence of Artificial Intelligence in our everyday life has become one of the most debated topics nowadays. In opposition to the past, nowadays, in the age of broadband connectivity, it is difficult for individuals to imagine their everyday life, at work or in their spare time, without computers, internet, mobile applications or other devices. Most of these devices have had a contribution to the improvement of our everyday life by being more efficient and having a higher convenience. Few people are aware of the fact that, by continuously developing and improving these technologies, they might become more intelligent than we are and that they will have the potential to control us. In the attempt to make these devices friendlier to consumers, they have started to take human-like aspect and even having own identities. We have nowadays call center answering machines with names or robots with names and citizenship. The objective of this article is to determine the acceptance and preference of consumers for personalized or human-like robots or devices. For four different cases, the respondents had to choose between a classic device and a human-like robot. The results of the research show, with a high significance, that consumers still prefer the classic devices over anthropomorphic robots.

• Item Type: MPRA Paper
• Language: English
• Keywords: Artificial intelligence, robots, consumer, anthropomorphism, perception
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M0 - General; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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