Ingredient mix with recommender systems

anand, atul (2019): Ingredient mix with recommender systems.

Abstract

The product owners and marketers are always looking to launch new products and are presented constantly with the problem of what products or the variants they should present to the consumer. We present modern aspects of studies in this regard and combine them. We look deeper in the problems pertaining to earlier researches on product choices. We also provide a framework to the solution of this problem using recommender systems.

• Item Type: MPRA Paper
• English Title: Understaing role of choices in marketing psychology using recommender systems
• Language: English
• Keywords: marketing psychology; malcolm gladwell; dan ariely; choice; consumer happiness, barry swartz, product design
• Subjects: C - Mathematical and Quantitative Methods > C5 - Econometric Modeling > C59 - Other; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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Photo by Peter Bond on Unsplash

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