Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.
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Abstract
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for digital media. However lack of knowledge, interest and resources has held Pakistan in attaining advancement in development of digital media.
Though the technology has been there since 1990s yet, fewer people properly understand aspects and importance of digital media. In fact there are hardly any research papers on digital media by Pakistani authors. In this research paper we have limited our research to the limited application of digital media in Pakistan but we have discussed in detail the upcoming trends and marketing tactics adopted by marketers.
Item Type: | MPRA Paper |
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Original Title: | Aspects and Importance of Digital Media in Pakistan |
English Title: | Aspects and Importance of Digital Media in Pakistan |
Language: | English |
Keywords: | Digital Media, Pakistan, Importance of Digital Media in Pakistan, Advertising, Digital Advertising |
Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M30 - General M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M37 - Advertising M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M39 - Other |
Item ID: | 46435 |
Depositing User: | Syed Abdur Raheem |
Date Deposited: | 22 Apr 2013 17:16 |
Last Modified: | 26 Sep 2019 11:13 |
References: | Herani, Gobind M., Rajar, Allah Wasayo, Zaman, Noor and Alam, Adnan, (2007), Knowledge Transformation and Economic Development: The Role of Digital Technology- An Analysis, MPRA Paper, University Library of Munich, Germany. Arnold, Josie, (2012), Teaching and Learning about Writing in the Digital Media Culture: A Subjective Academic Narrative, International Journal of Asian Social Science, 2, issue 6, p. 950-960. Wind, Jerry and Mahajan, Vijay, (2002), Digital Marketing, Symphonya. Emerging Issues in Management, issue 1 Market-Space Management, number 4. |
URI: | https://mpra.ub.uni-muenchen.de/id/eprint/46435 |