Valutazione marchio FRB

Osti, Davide (2020): Valutazione marchio FRB.

Abstract

we analyzed the balance sheet data of a mechanical components company in northern italy in order to re valuate the trademark at which the company can register the trademark in the balance sheets thanks to a re valuation law for firms - i adopt multivariate OLS regressions, as well as stochastic frontier models, partially reviewing their foundations, as well as some properties of ML estimates and survival models in econometrics.

• Item Type: MPRA Paper
• English Title: FRB's trademark valuation
• Language: Italian
• Keywords: trademark valuation, micro firm level data, stochastic frontier models
• Subjects: D - Microeconomics > D2 - Production and Organizations > D23 - Organizational Behavior ; Transaction Costs ; Property Rights; L - Industrial Organization > L6 - Industry Studies: Manufacturing > L62 - Automobiles ; Other Transportation Equipment ; Related Parts and Equipment; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M37 - Advertising; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M4 - Accounting and Auditing > M41 - Accounting

References

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William H. Greene, Econometric Analysis, Fifth Edition, Prentice Hall, Upper Saddle River, New Jersey, July 2002.

Gaetano Presti, Matteo Rescigno, Corso di Diritto Commerciale, Zanichelli, Bologna, settembre 2017.

Gordon V. Smith, Susan M. Richey, Trademark Valuation, Second Edition, Wiley Finance Series, John Wiley and Sons, Inc., Hoboken, New Jersey, 2013.