Items where Subject is "M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising"

A

Ale Ebrahim, Nader and Fattahi, Hamaid Ali and Golnam, Arash (2008): Virtual marketing in virtual enterprises. Published in: In: 2nd International Marketing Management conference, Tehran, Iran. pp. 1-12. (22. January 2008): pp. 1-12.

Alvi, Mohsin and Siddiqui, Bilal (2013): An Empirical Analysis of New Product by Using Models of Market Research (2013).

Amavilah, Voxi Heinrich (2007): Innovations spread more like wildfires than like infections.

Amavilah, Voxi Heinrich (2008): The inhibited (exhibited) spread of innovations.

Amroush, Fadi (2009): استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما. Published in: Master thesis - Faculity of electrical Engineering - No. Computer enfineering DPT

Anandya, Dudi (2010): The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites. Published in: Proceeding of first JIIC , Vol. 1, No. 1 (16. April 2010)

Armstrong, Mark and Chen, Yongmin (2012): Discount pricing.

Aykut, Arslan (2008): Boosting Total Relationship Marketing. Published in: Electronic Journal of Social Sciences , Vol. 7, No. 25 (July 2008): pp. 139-156.

Azam, Rehan and Muhammad, Danish and Syed Akbar, Suleman (2012): Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan.

Azevedo, Susana and Pereira, Madalena and Ferreira, João and Pedroso, Vilma (2008): Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies.

B

Bharath, Josiam and Sadiq, Sohail and Prema, Monteiro (2007): CURRY CUISINE: PERCEPTIONS OF INDIAN RESTAURANTS IN MALAYSIA. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 2, No. 2 (November 2007): pp. 25-37.

C

Chi, Feng and Yang, Nathan (2010): Twitter Adoption in Congress.

Cova, Bernard and Dalli, Daniele (2009): Working Consumers: The Next Step in Marketing Theory? Published in: Marketing Theory , Vol. 9, No. 3 (2009): pp. 315-339.

Cova, Bernard and Paranque, Bernard (2009): Maketing: le défi à relever.

E

Estrada, Fernando (2012): Asymmetric information and financial markets.

Estrada, Fernando (2010): Theory of argumentation in financial markets.

G

González, Pablo Rodríguez and Molina, Oscar (2009): Spanish Tourist Behaviour: A Specific Objective-base Segmantation. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 4, No. 3 (15. November 2009): pp. 185-203.

H

Hartogh, Matthew (2007): The real thing: a profile of the coca cola company.

Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz (2011): Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan. Forthcoming in: Information Management and Business Review

Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz and Osman, Ms. Amber (2012): Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation. Forthcoming in: European Journal of Social Sciences

Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz and Osman, Ms. Amber (2012): Factors Influencing men’s choice for Eastern Wear. Forthcoming in: European Journal of Scientific Research

Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz and Osman, Ms. Amber (2012): Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression). Published in: American Journal of Scientific Research (AJSR) No. 51 (2012): pp. 94-99.

Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz and Osman, Ms. Amber (2012): A battle between branded and me too brands (unbranded) products. Forthcoming in: American Journal of Scientific Research

Hermans, Olaf and Mutsaerts, Hugo and Olyslager, Luc (2009): Guest Relationship Management Principles as a Reference Point for building a Brand: The Case a Hospitality Group's Brand-building Process. Published in: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism , Vol. 4, No. 3 (15. November 2009): pp. 15-34.

Horrigan, David (2009): Branded Content: A new Model for driving Tourism via Film and Branding Strategies. Published in: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism , Vol. 4, No. 3 (15. November 2009): pp. 51-65.

Huberman, Bernardo and Wu, Fang (2006): Comparative Advante and Efficient Advertising in the Attention Economy.

I

Isacsson, Annica and Alakoski, Leena and Bäck, Asta (2009): Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 4, No. 3 (15. November 2009): pp. 167-184.

K

Kamenidou, Irene and Mamalis, Spyridon and Priporas, Contantinos-Vasilios (2009): Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island. Published in: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism , Vol. 4, No. 3 (15. November 2009): pp. 67-79.

L

Landon, Stuart and Smith, Constance (1998): Quality expectations, reputation, and price. Published in: Southern Economic Journal , Vol. 64, No. 3 (1998): pp. 628-647.

Landon, Stuart and Smith, Constance (1997): The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine. Published in: Journal of Consumer Policy , Vol. 20, (1997): pp. 289-323.

M

Morozan, Cristian and Enache, Elena and Vechiu, Camelia (2009): Evolution of digital marketing.

N

Neamtu, Liviu (2007): Approaching european market and capital allocation on different external markets. Published in: „Annals of the Oradea University”, fascicle of Economical Science , Vol. vol I-, No. tom XVI (2007): pp. 1060-1062.

Neamtu, Liviu and Neamtu, Adina Claudia (2007): Companies’ market penetration and activity patterns in european market. Published in: Annals of the Oradea University, fascicle of Economical Science , Vol. vol I-, No. tom XVI, (2007): pp. 1063-1067.

P

Perumal, Koshy (2010): Diversity and multiculturalism as a strategy for strengthening Micro, Small and Medium Enterprises (MSMEs) in the global market.

R

Rhodes, Andrew (2011): Multiproduct pricing and the Diamond Paradox.

S

Simbanegavi, Witness (2008): Loss leader or low margin leader? Advertising and the degree of product differentiation.

Soproni, Luminita and Stoica, Alina and Drinda, Roxana (2009): Placing Romania in the European and International Market: The Role of Image in building a Nation Identity. Published in: Luminita Soproni, Ioan Horga (eds.), Media and European Diversity/ Médias et Diversité Européenne, Bruxelles: Bruylant, 2012 , Vol. 8, No. Collection Voisinages Europeens (May 2012): pp. 239-254.

Subhani, Dr. Muhammad Imtiaz and Hasan, Dr. Syed Akif and Osman, Ms. Amber (2012): Do consumers buy bread and diamond with the same attachment? Published in: Science Series Data Report , Vol. 4, No. 2 (2012): pp. 42-49.

T

TAUSCH, Arno (2008): On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison.

Tang, Linyao (2010): 放任与管制的或此或彼：俄罗斯市场转型录. Published in: China Modern Economic Publishing House , Vol. CIP(20, No. ISBN987511903051 (July 2010): pp. 1-250.

Tomescu Dumitrescu, C. (2004): CERCETAREA STATISTICĂ A INTENŢIILOR ŞI MOTIVAŢIILOR POTENŢIALILOR CONSUMATORI DIN TG-JIU DE PRODUSE TURISTICE DIN ZONELE MONTANE. Published in: Gorjeanul , Vol. 1, No. ISBN 973-7675-02-09 (19. November 2005)

V

Vaz, Margarida and Dinis, Anabela (2007): Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela. Forthcoming in: Revista Portuguesa de Estudos Regionais No. nº 14 (2007): pp. 67-94.

Z

Zenetti, German (2010): A Note on 'Bayesian analysis of the random coefficient model using aggregate data', an alternative approach.

Zimmermann, Thomas A. (2002): Doing Business in Mexico. Published in: