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Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.
Abideen, Zain Ul and Salaria, Rashid M. (2009): Effects of television advertising on children: with special reference to pakistani urban children.
Afzal, Sarwat (2009): Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan. Published in: IUB Journal of Social Sciences and Humanities , Vol. 7, No. 2 (November 2009): pp. 88-102.
Ale Ebrahim, Nader and Fattahi, Hamaid Ali and Golnam, Arash (2008): Virtual marketing in virtual enterprises. Published in: In: 2nd International Marketing Management conference, Tehran, Iran. pp. 1-12. (22. January 2008): pp. 1-12.
Amroush, Fadi (2009): استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما. Published in: Master thesis - Faculity of electrical Engineering - No. Computer enfineering DPT
Amroush, Fadi (2008): استخدام الجولات الافتراضية في التعريف عن الآثار. Published in: SCS Symposium on using Informatics in Tourism and Antiquities
Amroush, Fadi and Alkhoder, A.Baderddeen (2009): بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة CBR. Published in: Res. J. of Aleppo Univ. Engineering Science Series No. 62 (2009)
Amroush, Fadi and Alkhoder, A.Baderddeen and Yusef, Talal (2008): Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM. Published in: 1st International Engineering Sciences Conference IESC’08 No. 1 (2. November 2008)
Amroush, Fadi and Baderddeen, Alkhoder and Yusef, Talal (2008): Using Artificial intelligence to select the optimal E-CRM Based business needs. Published in: International Engineering Sciences Conference IESC’08 No. 1st (2. November 0002)
Anderson, Edward and Coltman, Tim and Devinney, Timothy M. and Keating, Byron W. (2010): What Drives the Choice of Third Party Logistics Provider? Published in: Journal of Supply Chain Management , Vol. 47, No. 2 (2011): pp. 97-115.
Antipov, Evgeny and Pokryshevskaya, Elena (2010): Accounting for latent classes in movie box office modeling.
Antipov, Evgeny and Pokryshevskaya, Elena (2009): Applying CHAID for logistic regression diagnostics and classification accuracy improvement.
Armstrong, Mark (2011): Bundling revisited: substitute products and inter-firm discounts.
Armstrong, Mark (2011): Economic models of consumer protection policies.
Armstrong, Mark and Zhou, Jidong (2011): Paying for prominence.
Aykut, Arslan (2008): Boosting Total Relationship Marketing. Published in: Electronic Journal of Social Sciences , Vol. 7, No. 25 (July 2008): pp. 139-156.
Azar, Ofer H. (2007): The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs. Forthcoming in: Journal of Economic Psychology
Bachev, Hrabrin (2011): Dairy value chain management in Bulgaria.
Bachev, Hrabrin (2010): Study on Agrarian Contracts in Bulgaria.
Bailet, Isabelle and Diotallevi, Francesco and Marchini, Andrea (2010): Determinant factors in reputation of wines:analysis of wine production in Central Italy. Published in: Proceedings of Enometrics XVII
Balboni, Bernardo (2008): Perceived corporate credibility as the emergent property of corporate reputation’s transmission process.
Bercea, Monica Diana (2013): Quantitative versus qualitative in neuromarketing research.
Berman, Ron and Katona, Zsolt (2010): The Role of Search Engine Optimization in Search Rankings.
Besana, Angela (2009): Applied arts and design in museums: USA and Milan experience.
Bettiol, M and Di Maria, E and Finotto, Vladi (2012): Marketing in smes: the role of entrepreneurial sensemaking. Published in: International Entrepreneurship and Management Journal , Vol. 8, No. 2 : pp. 223-248.
Blecker, Thorsten and Abdelkafi, Nizar and Kreutler, Gerold and Friedrich, Gerhard (2004): Product Configuration Systems: State of the Art, Conceptualization and Extensions. Published in: Génie logiciel & Intelligence artificielle. Eight Maghrebian Conference on Software Engineering and Artificial Intelligence (MCSEAI 2004) (2004): pp. 25-36.
Bradu, Cosmina Paula (2011): Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție.
Bradu, Cosmina Paula (2011): Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
Cai, Jing and Song, Changcheng (2013): Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up.
Canback, Staffan and D'Agnese, Frank (2007): Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries. Published in: Problems and Perspectives in Management , Vol. 6, No. 2 (2007): pp. 21-30.
Ching, Andrew and Erdem, Tulin and Keane, Michael (2007): The Price Consideration Model of Brand Choice. Forthcoming in: Journal of Applied Econometrics
Ching, Andrew and Hayashi, Fumiko (2008): Payment Card Rewards Programs and Consumer Payment Choice.
Ching, Andrew and Ishihara, Masakazu (2007): The Effects of Detailing on Prescribing Decisions under Quality Uncertainty.
Ciochina, Iuliana and Iordache, Carmen and Panoiu, Laura and Decuseara, Razvan (2008): The notion of “SERVICES” in modern economy.
Consoli, Domenico and Musso, Fabio (2010): Marketing 2.0: A new marketing strategy. Published in: Journal of International Scientific Publications: Economy & Business , Vol. 4, No. 2 (2010): pp. 315-325.
Corniglion, Sébastien and Turnois, Nadine (2011): Simulating tourists' behaviour using multi-agent modelling. Published in: Research Challenges in Information Science (RCIS), 2011 Fifth International Conference on (19. May 2011): pp. 1-9.
Courvoisier, François and Balloffet, Pierre and Lagier, Joëlle (2011): Du musée au parc d’attractions : opportunités et risques de l’éduvertissement. Published in: 10th International Conference AIMAC, Antwerpen (1. July 2011)
Courvoisier, François and Calmelet, Laurence (2012): Stratégies marketing pour PME sous-traitantes dans l’horlogerie. Published in: Proceedings of the 28th Congress of AFM, Brest (1. May 2012)
Cruceru, Gheorghe and Micuda, Dan (2011): Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned. Forthcoming in:
Cruceru, Gheorghe and Micuda, Dan (2010): Correlating car sales and credit availability on the Romanian market. Published in:
Cruceru, Gheorghe and Micuda, Dan (2011): Present challenges and future opportunities for Dacia cars on the Romanian automobile market. Forthcoming in:
Dabija, Dan-Cristian and Alt, Monika Anetta (2012): The economic crisis, an opportunity for retailers in Romania. Published in: Crisis Aftermath: Economic policy changes in the EU and its Member States, Conference Proceedings, Szeged, University of Szeged , Vol. ISBN 9, (2012): pp. 337-355.
Davcik, Nebojsa (2008): The brand equity: evidence on marketing investment.
Doval, E and Doval, O (2010): Tools to keep brands on the market. Published in: the Proceedings of the 34th ARA Congress (American-Romanian Academy of Arts and Science, USA) , Vol. ISBN 9, No. Ecole Polytechnique de Montreal (15. May 2010): pp. 228-231.
Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.
Dura, Codruta and Driga, Imola (2007): Coordonatele auditului in marketingul financiar-bancar - situatia din Romania.
de Mello, Luiz and Pires Gonçalves, Ricardo (2008): Message on a Bottle: Colours and Shapes in Wine Labels.
Epure, Manuela and Vasilescu, Ruxandra Eleonora (2009): Drivers of consumer behaviour-the economic crisis in our every day's life. Published in: Annals of Spiru Haret University , Vol. 9, No. Economy (2009)
Fent, Thomas (1999): Adaptive agents in the House of Quality.
Filip, Alina (2011): New product development in business to business marketing - a relational perspective. Published in: Proceedings of the 1st International Conference on Quality and Innovation in Engineering and Management, Cluj-Napoca, 17th-19th of March 2011, ISBN 978-973-662-614-2. , Vol. -, No. - (17. March 2011): pp. 421-424.
G, Thiagarajan and Nakkeeran, Senthilkumar and Arockiasamy, Arulraj (2010): Mediating effects of broadband consumers’ behavior in India. Published in: Marketology , Vol. 5, No. 3 (September 2010): 01-16.
Ghouri, AM and Saleem, F and Malik, A (2012): Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance. Published in: International Journal of Economics Business and Management Studies , Vol. 1, No. 1 (2012): pp. 30-35.
Gonzalez, Jorge and Sismeiro, Catarina and Dutta, Shantanu and Stern, Philip (2006): Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors.
Grigorescu, Adriana (2008): National policies and public marketing for cultural tourism destination. Forthcoming in: volume printed by Fintrade & Tours d.o.o. Rijeka No. ISSN 1846-288X (2008)
Grigorescu, Adriana (2006): Process of the European integration effects on the marketing activity. Published in: Volume ISBN-10 973-594-785-4; ISBN-13 978-973-594-785-9 (2006): pp. 422-430.
Grigorescu, Adriana (2006): Public and private affairs marketing in rural tourism development. Published in: Fintrade & Tours d.o.o. Rijeka, Croaţia, No. ISBN 953-6198-89-4 (May 2006): pp. 381-388.
Grigorescu, Adriana (2009): Renewal marketing management in public and business organizations. Published in: Review Of Management And Economical Engineering , Vol. VOL.9,, No. ISSN 1583-624X (2010)
Grigorescu, Adriana (2010): Romanian public marketing in terms of necessity, collaboration and mix. Published in: Analele Universităţii Ovidius Constanţa. Seria: Știinţe Economice ISSN 1582 – 9383 , Vol. Volumu, No. issue 1 (2010): pp. 72-76.
Grigorescu, Adriana (2009): Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice. Forthcoming in: CAIETUL ŞTIINŢIFIC al I.S.A. Paul Negulescu (2009)
Grigorescu, Adriana (2007): The marketing importance of European funded project. Published in: Conference Proceedings No. ISBN 978-973625-556-4 (2007)
Grigorescu, Adriana and Balalia, Alina Elena (2009): Public marketing in supporting the tourist destinations. Published in: HOTEL LINK, Journal for the Theory and Practice of Hotel Industry , Vol. volume, No. no.13-14, 2009/2010 (2010): pp. 376-382.
Grigorescu, Adriana and Bob, Constantin (2006): Marketing mix and TQM - compelmetary philosophies of companies sustainable development. Published in: Conference proceeding , Vol. paper , No. ISBN 86-83803-21-X (2006)
Gómez Conde, Jacobo and Barajas, Angel (2008): Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica.
Hartogh, Matthew (2007): The real thing: a profile of the coca cola company.
Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz (2011): Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan. Forthcoming in: European Journal of Social Science
Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz and Raheem, Saquib (2011): Measuring Customer Delight: A Model for Banking Industry. Published in: European Journal of Social Sciences , Vol. 22, No. 4 (2011): pp. 510-518.
Ho, Shu-Hsun and Putthiwanit, Chutinon and Lin, Chia-Yin (2011): May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control. Published in: International Journal of Business and Social Science , Vol. 2, No. 12 (22. June 2011): pp. 194-200.
Hussain, Syed Karamatullah and Riaz, Kashif and Kazi, Abdul Kabeer and Herani, Gobind M. (2008): Advertising Styles’ Impact on Attention in Pakistan. Published in: KASBIT Business Journal No. 1(1) (31. December 2008): pp. 28-35.
Ioan, Done and Ivana, Domazet (2011): Improving the quality of human resources by implementation of internal marketing. Published in: Research Monograph on The role of labour markets and human capital in the unstable environment
Iosub, Daniela and Andrei, Andreia Gabriela and Iacob, Amalasunta (2009): Patterns of social influence in social networking sites – a design perspective. Published in: Best practices and economic performance in management and marketing, Alexandru Ioan Cuza University Press, 2009, ISBN 978-973-703-519-6 , Vol. Procee, (November 2009): pp. 197-203.
Kaldasch, Joachim (2011): The product life cycle of durable goods.
Kannan, Srinivasan (2009): Tourism Marketing: A Service Marketing perspective.
Keating, Byron W. and Coltman, Tim (2008): Marketing and the law: defending single color trademarks. Published in: Journal of the Academy of Marketing Science , Vol. 37, No. 3 (2009): pp. 375-380.
Kebede, Yohannes (1992): Causality and Efficiency in the Coffee Futures Market. Published in: Journal of International Food & Agribusiness Marketing , Vol. 5, No. 1 (1993): pp. 55-71.
Khan, Reza Ahmed/Md. (2012): A proven model for achieving localized food security and farmers benefit protection.
Khim Yong, Goh and Kai-Lung, Hui and I.P.L., Png (2008): Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry.
Kriz, Anton and Keating, Byron W. (2010): Business relationships in China: Lessons about deep trust. Published in: Asia Pacific Business Review , Vol. 16, No. 3 (22. July 2010): pp. 299-318.
Lee, Chia-Lin and Decker, Reinhold (2008): A systematic analysis of the preference change in co-branding.
Leitão, João (2007): The Taylor Effect on the Performances of the Red Devils’ Football Brand.
Leitão, João and Silva, Maria José (2007): CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?
Levy, Daniel (2007): Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A.
Levy, Daniel and Chen, Haipeng (Allan) and Ray, Sourav and Bergen, Mark (2006): Asymmetric Price Adjustment in the Small.
Levy, Daniel and Müller, Georg and Chen, Haipeng (Allan) and Bergen, Mark and Dutta, Shantanu (2008): Holiday Price Rigidity and Cost of Price Adjustment.
Levy, Daniel and Young, Andrew (2004): The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959. Published in: Journal of Money, Credit and Banking , Vol. Volume, No. Issue No. 4 (August 2004): pp. 765-799.
Liang, Pinghan (2013): Exit and voice: a game-theoretic analysis of customer complaint management. Forthcoming in: Pacific Economic Review , Vol. 13, No. 3 (July 2013)
Mailu, Stephen and Rutto, Jamin and Njuguna, Esther (2011): Mavens and their potential role in the diffusion of marketing information.
Marchini, Andrea and Diotallevi, Francesco and Angiolini, Gianluca and Pampanini, Rossella (2012): LA GESTIONE DELLO SCAFFALE OLI NELLA MODERNA DISTRIBUZIONE: LE POTENZIALITA’ DEL VISUAL MARKETING PER IL POSIZIONAMENTO A SCAFFALE. Forthcoming in: Italus Hortus No. ISSN: 1127-3496 (2012)
Matei, Ani and Matei, Lucica (2011): Knowledge marketing and development in the new knowledge-based economy. Published in: , Vol. 10th I, (10. August 2011)
Matei, Ani and Tuca, Mihaela (2011): Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria.
Matei, Lucica and Dinu, Teodora (2010): Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”. Published in: (1. August 2010): pp. 1-661.
Matei, Lucica and Matei, Ani (2010): Behaviour and action:citizens vs.public services. Published in: Proceedings 9-th International Congress of the International Association on Public and Nonprofit Marketing,Matei,L.,Dinu,T.(eds),2010,"Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest,NSPSPA. (12. June 2010): pp. 206-218.
Matei, Lucica and Matei, Ani (2011): European regulation of the market of services and national transposition. Published in: , Vol. 10th I, (15. July 2011)
Menon, Sudha Venu (2008): Political Marketing: A Conceptual framework.
Miklos-Thal, Jeanine (2008): Linking Reputations through Umbrella Branding.
Moisescu, Ovidiu I. (2006): A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity. Published in: Competitiveness and Stability in the Knowledge-Based Economy No. International conference proceedings, Craiova, ROMANIA (2006): pp. 1128-1136.
Moisescu, Ovidiu Ioan (2006): Aspects regarding rebranding strategies - A conceptual and practical approach. Published in: The Proceedings of the International Conference „Economy and Transformation Management” (2006): pp. 719-728.
Moisescu, Ovidiu Ioan (2005): Some aspects regarding brand extension. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 203-211.
Moisescu, Ovidiu Ioan (2005): The concept of brand equity - A comparative approach. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 212-220.
Moisescu, Ovidiu Ioan (2007): A conceptual analysis of brand evaluation. Published in: The Proceedings of the International Conference „Competitiveness and European Integration” (2007): pp. 93-98.
Musso, Fabio and Francioni, Barbara (2009): Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts.
Nakkeeran, Senthil kumar and Arockiasamy, Arulraj (2009): Role of placement in determination of service quality measurement of higher education in India. Published in: International Journal of Management Research and Technology , Vol. 3, No. 1 (31. June 2009): pp. 293-307.
Nedobity, Wolfgang (2006): Econymic Information Design.
Nistorescu, Tudor and Puiu, Silvia (2009): Marketing strategies used in crisis - study case. Published in: Analele Universitatii din Craiova , Vol. 1, No. 37 (2009) (1. October 2009): 05-12.
Ofori, Eunice (2009): Branding Ghana.
Ong, David (2008): Fishy Gifts: Bribing with Shame and Guilt.
Parpandel, Denisa Elena and Stanciulescu, Cecilia Gabriela and Rizea, Ionela Carmen (2009): Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale.
Pillai, K R and Hamid, Hana and Rajan, Remya and Vijay, Shiji and Babu, Febina (2008): How Fragrant are perfumes? A Micro Perspective from Middle East.
Pillai, Rajasekharan and Babu, Febina and Hameed, Hana and Rajan, Remya and Vijay, Shiji (2009): How Fragrant are perfumes? A Micro Perspective from Middle East.
Pillai, Rajasekharan and Iqbal, Azmiya and Umer, Habiba and Maqbool, Aisha and Sunil, Namrata (2011): Design, effectiveness and role of visual merchandising in creating customer appeal.
Pillai, Rajasekharan and Rajan, Jainey S. and Variyamveettil, Sunitha and Mathew, Dhanu E. and Nath, Subodh S. (2011): Group Norms and Consumer Behaviour.
Pillai, Rajasekharan and Rao, M S and Thampy, Jaik and Peter, Jerrin (2011): Customer driven marketing strategy of LIC international in Bahrain: a product specific study.
Pires Gonçalves, Ricardo (2008): Consumer Behavior: Product Characteristics and Quality Perception.
Pirouz, Dante (2004): The Neuroscience of Consumer Decision-Making.
Piya, Luni and Maharjan, Keshav Lall and Joshi, Niraj Prakash and Dangol, Dharma Raj (2011): Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal. Published in: The Journal of Agriculture and Environment , Vol. 12, (2011): pp. 10-21.
Putthiwanit, Chutinon and Ho, Shu-Hsun (2011): Buyer success and failure in bargaining and its consequences. Published in: Australian Journal of Business and Management Research , Vol. 1, No. 5 (10. September 2011): pp. 83-92.
Putthiwanit, Chutinon and Vogler, Denis Marcel and Zhu, Jingling and Kincart, Andrew (2011): Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique. Published in: International Journal of Humanities and Social Science , Vol. 1, No. 11 (31. July 2011): pp. 107-114.
Pérez Mantecón, María and Barajas, Angel (2010): Coyuntura económica y variación en la valoración financiera de una marca.
Radu, Raluca Nicoleta (2006): Strategii de diferentiere pentru produsele de presa generaliste. Published in: Revista Romana de Jurnalism si Comunicare/ Romanian Journal of Journalism and Communication , Vol. 1, No. 2-3 (2006): pp. 75-82.
Rahardja, Christina and Anandya, Dudi (2010): Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya. Published in: Proceedings the first international conference business and economics , Vol. April , No. 1 (15. April 2010): pp. 1-6.
Raposo, Mário and Alves, Helena (2007): A model of university choice: an exploratory approach.
Riaz, Kashif and Hussainy, Syed Karamatullah and Khalil, Hamza and Herani, Gobind M. (2008): Factors Influencing Students' Learning at KASB Institute of Technology. Published in: KASBIT Business Journal No. 1(1) (31. December 2008): pp. 61-74.
Ringle, Christian M. (2006): Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach. Published in: University of Hamburg: Research Papers on Marketing and Retailing No. 35 (November 2006)
Rodrigues, Flávio and Souza, Victória and Leitão, João (2009): Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding.
Savvides, Savvakis C. (2000): Market Analysis and Competitiveness in Project Appraisal.
Sergio, Brasini and Marzia, Freo and Giorgio, Tassinari (2008): An analysis of the role of liking on the memorial response to advertising.
Sidorchuk, Roman (2008): Особенности маркетинга малого бизнеса в мясной индустрии. Published in: Мясная индустрия. (Meat industry). , Vol. 1, No. 2009 (January 2009): pp. 12-15.
Sidorchuk, Roman (2009): Предпринимательство и маркетинг. Published in: Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X , Vol. 4(29), No. 2009 (7. June 2009): pp. 75-82.
Sidorchuk, Roman (2008): Некоторые проблемы малого бизнеса. Published in: ЭКО (All-Russia Economic Journal) , Vol. 1(415), No. 2009 (23. December 2008): pp. 174-187.
Sidorchuk, Roman (2008): Маркетинговый аспект формирования оптимального промышленного ассортимента товара для малого бизнеса. Published in: Маркетинг в России и за рубежом (Marketing in Russia and abroad) , Vol. 1, No. 2009 (8. January 2009): pp. 72-81.
Situngkir, Hokky (2006): Advertising in Duopoly Market. Published in: Working Paper BFI No. WPG2006 (10. November 2006)
Snir, Avichai and Levy, Daniel (2011): Shrinking Goods and Sticky Prices: Theory and Evidence.
Snir, Avichai and Levy, Daniel and Gotler, Alex and Chen, Haipeng (Allan) (2012): Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity.
Soproni, Luminita (2006): Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region. Published in: Mircea Brie, Gabor Kozma, Eurolimes, Oradea University Press , Vol. 2, No. Autumn 2006 (From Smaller to Greater Europe: Border Identitary Testimonies) (2006): pp. 54-63.
Soproni, Luminita (2011): The world economic crisis – key moment for redefining the borders of financial communication. Published in: Luminiţa Şoproni, George Tsourvakas and Klára Czimre, Eurolimes, Oradea-Debrecen , Vol. 12, No. Autumn 2011, Communication and European Frontiers (2011): pp. 133-147.
Soproni, Luminita and Stoica, Alina and Drinda, Roxana (2009): Placing Romania in the European and International Market: The Role of Image in building a Nation Identity. Published in: Luminita Soproni, Ioan Horga (eds.), Media and European Diversity/ Médias et Diversité Européenne, Bruxelles: Bruylant, 2012 , Vol. 8, No. Collection Voisinages Europeens (May 2012): pp. 239-254.
Starzyczná, Halina (2009): Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989.
Subhani, Dr. Muhammad Imtiaz and Hasan, Dr. Syed Akif and Osman, Ms. Amber (2012): Consumers recall and recognition for brand symbols. Published in: Science Series Data Report (2012)
Subhani, Dr. Muhammad Imtiaz and Hasan, Dr. Syed Akif and Osman, Ms. Amber (2012): Do consumers buy bread and diamond with the same attachment? Published in: Science Series Data Report , Vol. 4, No. 2 (2012): pp. 42-49.
Subhani, Dr. Muhammad Imtiaz and Osman, Ms. Amber (2011): A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan. Published in: South Asian Journal of Management Sciences , Vol. 5, No. 1 (2011): pp. 11-23.
Subhani, Dr.Muhammad Imtiaz and Osman, Ms.Amber (2009): A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan.
Suchánek, Petr (2008): E-business Development Key Areas. Published in: 5-th International Symposium on Business Administration (2008): pp. 537-543.
Sucháček, Jan (2008): Territorial marketing in the Czech Republic: a trial – and – error process.
Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.
Theofanides, Faidon and Makri, Vasiliki and Mavroeidis, Vasileios and Iliopoulos, Dimitrios (2011): Profiling student smokers:a behavioral approach. Published in: MIBES Transactions, , Vol. 5, No. 2 (2011): pp. 136-157.
Ukaj, Fatos (2010): Marketing Concept as a Tool for Development of Tourism in Kosovo.
Volpato, Giuseppe and Stocchetti, Andrea (2008): Managing product life-cycle in the auto industry: evaluating carmakers effectiveness.
Volpato, Giuseppe and Stocchetti, Andrea (2009): Old and new approaches to marketing. The quest of their epistemological roots. Published in: The proceedings of 10th International Conference Marketing Trends (January 2009)
Volpato, Giuseppe and Stocchetti, Andrea (2006): Product-line variety and innovation along product life-cycle in car market: are carmakers’ policies really effective?
van der Hoek, M. Peter and Chong, Yen Yee (1996): FOCUSING THE BALTIC AGRICULTURAL SECTOR TOWARDS THE NEW CONSUMER: ESTONIA'S CASE. Published in: Journal of Baltic Studies , Vol. 27, No. 3 (1996): pp. 229-240.
Wach, Krzysztof (2007): Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych. Published in: Handel Wewnętrzny (ISSN 0438-5403) , Vol. 53, No. 1(306) (2007): pp. 53-57.
Wach, Krzysztof (2011): Managing international business: case of Poland (chapter 4). Published in: E.Horská et al., European Studies on Intercultural Dimension of International Business: Marketing and Managerial Consequences, Slovak University of Agriculture Publishing, Nitra 2011 No. ISBN 978-80-552-0530-4 (2011): pp. 78-94.
Ward, David and Chiari, Claudia (2008): Keeping Luxury Inaccessible.
Wright, Malcolm (2008): A new theorem for optimizing the advertising budget.
Yunus, NKY (2012): The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia. Published in: International Journal of Economics Business and Management Studies , Vol. 1, No. 1 (2012): pp. 22-29.